This slogan, commonly found on apparel, originates from the 1987 horror-comedy film Hellraiser. The phrase, uttered defiantly by the character Frank Cotton, quickly became a recognizable quote from the film and entered popular culture. The slogan’s presence on clothing serves as a visual reference to the film, often adopted by fans of the horror genre or those drawn to its darkly comedic nature. It represents a form of self-expression and identification with the themes and aesthetics of Hellraiser.
The enduring popularity of this phrase decades after the film’s release speaks to the impact of Hellraiser on the horror genre and its enduring cult following. Wearing apparel featuring this quote allows fans to display their appreciation for the film, its distinct visual style, and its memorable characters. The slogan’s provocative nature also adds an element of counter-culture appeal. It can be interpreted as a playful assertion of rebelliousness or a humorous nod to the grotesque. This contributes to the sustained interest in merchandise featuring the phrase.