This internet phenomenon centers around a particular stereotype: men who enjoy the alcoholic beverage White Claw. The meme typically involves images or videos of these individuals, often portrayed as exhibiting specific behaviors, fashion choices, or social interactions. These depictions are frequently exaggerated for comedic effect, playing upon perceived characteristics associated with this demographic. For example, a common theme might involve showcasing these men in relaxed social settings, enjoying outdoor activities, or engaging in lighthearted banter.
The popularity of these memes stems from their relatability and humorous exaggeration of recognizable social trends. They tap into observations about contemporary masculinity and consumer culture, providing a comedic lens through which to examine these topics. Emerging in the late 2010s alongside the rise in popularity of hard seltzers, the memes offer a snapshot of specific cultural trends and consumer preferences of that era. Their prevalence reflects the power of internet humor to reflect and shape societal perceptions.
