Eukanuba, a prominent brand of premium dog food, falls under the umbrella of Mars, Incorporated. Mars Petcare, a segment of Mars, Incorporated, manages a diverse portfolio of pet food brands globally, including well-known names such as Pedigree, Whiskas, and Royal Canin, in addition to Eukanuba.
Understanding the corporate structure behind a pet food brand provides valuable context. Consumers gain insight into the company’s resources, research capabilities, and overall commitment to pet nutrition. Mars, Incorporated’s extensive involvement in the pet food industry reflects a substantial investment in research and development, enabling brands like Eukanuba to offer specialized formulas designed to meet various life-stage and breed-specific nutritional requirements. This backing also supports the brand’s commitment to quality ingredients and rigorous quality control processes.
