“INTA 2025” is the strategic plan developed by the International Trademark Association (INTA) to guide its activities and priorities until 2025. It outlines the association’s vision, mission, values, and strategic goals, and provides a roadmap for achieving them. The plan was developed through a collaborative process involving INTA members from around the world, and it reflects the association’s commitment to shape the future of trademarks and related intellectual property rights.
INTA 2025 is built on four strategic pillars:
