The Itasca brand of recreational vehicles was manufactured by Winnebago Industries. Winnebago introduced Itasca in 1975 as a slightly more upscale, premium line compared to their existing models, often featuring different floor plans and styling. Itasca motorhomes were sold through a separate dealer network, creating a sense of exclusivity.
This dual-brand strategy allowed Winnebago to capture a broader market segment, appealing to customers seeking various features and price points. The separate dealer networks also fostered competition, potentially driving innovation and customer service improvements. While sharing core engineering and manufacturing processes with Winnebago-branded RVs, Itasca offered buyers an alternative aesthetic and in some cases, additional amenities. The brand existed for several decades, building a loyal customer base drawn to its perceived quality and distinctive styling.
