Clark+Kensington paint is a private label brand manufactured for Ace Hardware. Ace Hardware Corporation, a retailer-owned cooperative, owns the Clark+Kensington trademark. This arrangement allows Ace Hardware stores to offer a competitively priced paint line alongside national brands.
Offering a private label paint brand provides several advantages for Ace Hardware. It allows them to control pricing and product formulation, potentially leading to higher profit margins and a unique product offering for their customers. This strategy can foster customer loyalty by providing a quality paint option exclusively available through their network of stores. Furthermore, it differentiates Ace Hardware from competitors who may not offer a similar private label line.
