The Whoo brand, rooted in Korean royal court traditions and herbal medicine, extends its luxurious approach to cosmetics with its lipstick line. These products frequently incorporate traditional Korean ingredients and aesthetics alongside modern cosmetic technology. For example, gold and pearl are often highlighted ingredients, echoing historical beauty practices while delivering contemporary performance.
By linking beauty rituals of the past with present-day desires, the brand offers a unique selling proposition. This connection to historical Korean beauty practices provides a sense of cultural significance and exclusivity. The emphasis on premium ingredients and opulent packaging further enhances the perceived value and contributes to a luxurious experience.
