Masterforce power tools are manufactured and distributed by Menards, a Midwestern home improvement retail chain. These tools represent the store’s private brand, offering a range of equipment for both DIY enthusiasts and professionals.
Offering a proprietary tool line allows retailers like Menards to provide cost-competitive alternatives to established national brands. This strategy benefits consumers seeking value without sacrificing essential features. The development and distribution of a private label also give the retailer more control over quality assurance and supply chain management.
