Hisun Motors manufactures the Coleman Outfitter series of utility terrain vehicles (UTVs). These vehicles are marketed and distributed through the Coleman Powersports brand, a licensing agreement leveraging the recognition of the established Coleman outdoor recreation company. This arrangement allows consumers to connect a familiar name with a specific type of off-road vehicle designed for work and recreation.
The collaboration between a recognized manufacturer like Hisun and a well-established outdoor brand like Coleman offers several advantages. It provides access to a wider customer base, leveraging the existing trust and brand loyalty associated with Coleman. Furthermore, this partnership often results in vehicles tailored to specific market needs, incorporating features and designs that appeal to outdoor enthusiasts. This type of co-branding can lead to competitive pricing and a broader distribution network, making the products more accessible to consumers.
