Quotations focusing on the opinions and judgments of individuals of significance within a particular context are a powerful rhetorical device. For example, prioritizing feedback from satisfied customers over disgruntled former employees can improve product development. These quotations can be used to validate arguments, add emotional weight, and provide a sense of authority. They often appeal to the human desire for external validation and the inherent social influence of respected figures.
The effectiveness of such quotations hinges on the perceived authority and relevance of the source within a given situation. Historically, orators and writers have utilized the words of respected figuresphilosophers, political leaders, religious iconsto lend credence to their arguments. This practice continues today, incorporating insights from industry leaders, scientific experts, and influential public figures to bolster claims and resonate with target audiences. Selecting appropriate sources is crucial to establishing credibility and avoiding logical fallacies, such as appeals to authority.