The Riken brand of tires is manufactured by the Riken Gomu Industry, Co., Ltd., a subsidiary of the Michelin Group. This connection provides access to advanced tire technologies and global manufacturing expertise. Riken tires are often positioned as a value-oriented option, offering a balance of performance and affordability. For example, a consumer might select Riken tires for a reliable all-season performance without a premium price tag.
Founded in 1917, Riken Gomu has a long history of tire development and production. Its integration into the Michelin Group in 1992 significantly expanded its global reach and market presence. This acquisition allowed for greater investment in research and development, leading to improvements in tire compounds and construction. The brand benefits from Michelin’s extensive experience and technological advancements, contributing to increased consumer confidence.
