This vibrant color, prominently associated with a specific British science fiction television program, signifies a particular incarnation of the titular Time Lord. Often seen on promotional material and merchandise, this specific shade is a key visual identifier for this era of the show. For instance, the sonic screwdriver wielded by this incarnation features this distinctive hue.
The distinct color serves as a powerful marketing tool, instantly recognizable to fans and contributing significantly to brand identity. It evokes a specific period in the program’s long history, connecting with a particular lead actor and associated storylines. This visual shorthand allows for immediate identification and fosters a sense of nostalgia and community among viewers. Moreover, the color’s association with a popular character translates into a high degree of merchandise marketability.