This term refers to a specific brand of bridal gowns known for their romantic, bohemian aesthetic. These gowns frequently feature flowing silhouettes, delicate lace, and unique detailing, often incorporating natural elements like floral appliqus. They cater to a bride seeking a less traditional, more free-spirited look for her wedding day.
The brand’s popularity stems from its ability to capture a sense of whimsical elegance and individuality. It resonates with brides who value craftsmanship, artistry, and a departure from conventional bridal styles. Choosing such a gown allows a bride to express her personal style and create a memorable, unique bridal look. This approach to bridal wear reflects a broader cultural shift towards embracing individuality and celebrating personal expression in wedding ceremonies.